2022

NYX Video Awards - Gold Winner Winner

Sport – Energy that moves Croatia

Entrant Company

Mit dizajn studio

Category

Broadcast and Television - Corporate Image

Client's Name

HEP - Croatian National Energy Company

Country / Region

Croatia (Hrvatska)

Croatian National Energy Company is one of the biggest sponsors in sports in Croatia. And not just big sports that made Croatia famous around the globe. Many incredible athletes in small-profit sports wouldn't have the chance to compete in high-level competitions if it wasn't for those sponsorships. Sport in Croatia is not just a game, it's a matter of national identity and pride. Our goal was to create a TV ad that would visually elevate these athletes' performances to an art-form-like experience such as admiring a beautiful baroque painting. We built custom light rigs capable of moving light in split seconds to freeze athletes during high-speed filming of their explosive and powerful movements and have a dramatic light change during those moments. The finished ad is dramatic and engaging just like the thing that moves everyone in Croatia: the excellence and effort of athletes regardless of the sport they're in.

Credits

Creative Director, Director
Marin Balaić
Director, Editor
Vedran Marjanović
Producer
Luka Šarić
Visual Effects Supervisor
Christian da Silva Correia
Visual Effects Lead
Leomar da Cruz Iglesias
Director of Photography
Vjeran Hrpka
Orchestral Arrangement
Goran Dragaš
Choir Arrangement
Matko Brekalo
Music Production and Orchestration
Pontus Rufelt
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