2022
Entrant Company
Mit dizajn studio
Category
Broadcast and Television - Visual Effects
Client's Name
HEP - Croatian National Energy Company
Country / Region
Croatia (Hrvatska)
Croatian National Energy Company is one of the biggest sponsors in sports in Croatia. And not just big sports that made Croatia famous around the globe. Many incredible athletes in small-profit sports wouldn't have the chance to compete in high-level competitions if it wasn't for those sponsorships. Sport in Croatia is not just a game, it's a matter of national identity and pride. Our goal was to create a TV ad that would visually elevate these athletes' performances to an art-form-like experience such as admiring a beautiful baroque painting. We built custom light rigs capable of moving light in split seconds to freeze athletes during high-speed filming of their explosive and powerful movements and have a dramatic light change during those moments. The finished ad is dramatic and engaging just like the thing that moves everyone in Croatia: the excellence and effort of athletes regardless of the sport they're in.
Credits
Entrant Company
Final Frame GmbH
Sub Category
Fundraising Event
Entrant Company
Moburst
Sub Category
Branding
Entrant Company
ANTI Hamar
Sub Category
Directing
Entrant Company
QNET
Sub Category
Motivational