2023

NYX Video Awards - Grand Winner Winner

ATLP

Entrant Company

Action Media Production

Category

Video / Web Based Productions - Professional Services

Client's Name

ATLP

Country / Region

United Arab Emirates

ATLP is reimagining the next era of trade by introducing to you the official single window for trade in Abu Dhabi.

ATLP is digitally facilitating trade through sea, land, air, industrial and free zones. Additionally, they enable transparency, predictability, simplified procedures, and efficiency, which helps contribute towards Abu Dhabi’s vision to be a leading global trade and logistics hub. Innovation is the core of what ATLP does, as well as fueling their priorities and commitment to produce excellent work and continuous improvements to the logistics network. ATLP also prides itself on its importance towards sustainability due to planning to align with government directions to reduce physical visits, reduce CO2 emissions, and improve efficiency of the government and customers.

Our challenge was based on creating a motion graphic video to show ATLP’s Mission of defining the next era for Abu Dhabi’s Logistics Network. We had to come up with a script for the storytelling to show the importance of logistics in the trade sector and how it is involved in our daily lives. Based on the concept that we reached, we started to work hard on developing and creating the 3D assets that were required to build up our scenes and sequence. We also took the brand’s colors, feels, and aesthetics into consideration when coming up with the storyline and scenes.

When we finished working on the main script, we started to add more scenes to support the concept by building a complex camera animation that was eventually used as an epic outro to link the land, sea, and air altogether. We were extremely honored with ATLP’s trust in us to work on such a humungous project that will transform Abu Dhabi into a trade and logistics regional hub, support the “Made in UAE” branding, and improve Abu Dhabi’s global statistics.

Credits

Ayman Ahmed Mahmoud
2023
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