2023

NYX Video Awards - Gold Winner Winner

American Family Insurance - The Captain

Entrant Company

Elite Media

Category

Broadcast / Television - Visual Effects

Client's Name

American Family Insurance

Country / Region

United States

American Family Insurance collaborated with ESPN to create immersive content within the show that elevated the story while seamlessly delivering the brand message. The work leveraged deep fake/CGI technology to enable Derek Jeter to travel back in time and thank many of the important people in his life for helping him achieve his baseball dreams.

Collectively, the authentic content within and surrounding “The Captain” engaged the ESPN audience, connected back to the brand’s core values, and reinforced their belief that, with the right support, any dream is possible.

Additional social content celebrated Jeter’s legacy and the brand mission. One moment with Brielle Saracini was especially inspiring and would go viral.

Brielle’s father was a pilot on Flight 175 that was hijacked and flown into the South Tower on 9/11. Less than a week after the attack, Brielle addressed a letter to Jeter, who read it and invited her and her family to a Yankee game.

The social video illuminates a relationship that endures based on shared values and a determination to overcome adversity. Brielle admires Derek’s strong belief in the power family. Meanwhile, Derek appreciates and is truly inspired by Brielle’s journey.

Collectively, the authentic content within and surrounding “The Captain” engaged the ESPN audience, connected back to the brand’s core values, and reinforced their belief that, with the right support, any dream is possible.

Credits

Chief Creative Officer
Christopher Crawford
Creative Lead, Elite Media
Jindai Joseph
Engagement Director, Elite Media
Steve Centrillo
Account Director
Charles Hall
Account Supervisor
Terrie Cammarata
Executive Producer
JD Williams
Project Coordinator
Jackie Crockwell
Chief Marketing Officer, American Family Insurance
Sherina Smith
Director of Advertising, American Family Insurance
Ryan Anderson
Marketing Manager, American Family Insurance
John Valadez
Marketing Consultant, American Family Insurance
Nick Baillies
Marketing Consultant, American Family Insurance
Lindsey Maier
Integrated Content Design, American Family Insurance
Jacki Witkowski
Integrated Campaign Strategist, American Family Insurance
Tracy Siemion
Director of Media & Audience Management Marketing Division, American Family Insurance
Ann Poulose
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