Nassau Paradise Island

Nassau Paradise Island (NPI) is a breathtaking destination with miles of white sand beaches, beautiful weather year-round, a unique local culture, and an exciting new offering of experiences for guests. There’s never been a better time to visit NPI and no limit to the stories we can share about this incredible destination.

Using email marketing, the Nassau Paradise Island Promotion Board provides its database of 150,000+ subscribers with travel tips, special offers, event information, and news about the destination. Nassau Paradise Island’s holistic digital marketing efforts mean that emails are linking not only to deals from partner hotels but also to relevant blog articles and evergreen site content. An annual editorial calendar based on SEO trends and search activity ensures that email campaigns are aligned in their messaging with social media campaigns and content, blog content, and topics that NPI’s subscriber base is most interested in at the time.

For Nassau Paradise Island, keeping email strategy tied to content strategy means that our interactions are familiar, but always adding new information. Our ability to share amazing content and personalize based on subscriber interests were key factors in bringing our email strategy to the next level.

Our email marketing goals for Nassau Paradise Island include:

• Increasing qualified traffic to NPI’s website

• Email engagement: opens, and shares

• Showcase high-quality user-generated content

• Surfacing useful content that’s relevant to our customers’ interests throughout the year

• Supporting our overall content marketing strategy goals, such as blog and social media engagement