United States   |  2019

NORPAC Foods, Stories From the Farm

Entrant Company

Affinity Creative Group

Category

Series / Campaign

Client's Name

NORPAC Foods, Inc.

Sub-Category

Documentary

Our client, NORPAC Foods, Inc., approached Affinity Creative Group with the desire to set themselves apart from the competition. Affinity decided to capitalize on what the competitors couldn't, showing real-life stories of the men and women behind the food. The result? A day in the life video series that creates an empathetic response, and gives meaning to the consumer's everyday fruit and vegetable purchase. After a combination of savvy cinematography, storytelling, and editing, we produced a video series as fresh as the blueberries off the vine.


2019
United States
triumph
winner
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Sub Category

Fashion & Lifestyle

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