2020
Entrant Company
Morris Animal Foundation
Category
Design & Print (NEW) - AD (Campaign)
Client's Name
Country / Region
United States
Experience Level
Internal
Colorado Ballet program advertisements provide a unique opportunity to showcase and create awareness for Morris Animal Foundation. By playing with the idea of animals being in the ballet, a familiar surprise people may recall from Disney’s Fantasia, we’re able to connect our mission to advance the health of animals everywhere to memorable imagery.
Selecting illustration as the medium allows us to create an animal persona – complete with ballet accessories and the emotions of being denied the opportunity to be a prima ballerina – to catch the eye, while flipping the script in the supporting text below. We can’t help Babette become a dancer, but we can help her have a longer, healthier life.
The audience at the ballet is part of our targeted demographic, and a captive audience, so we can guarantee our ad is being enjoyed by all.
Credits
Entrant Company
Sino Real Estate Agency Limited
Category
Mobile App - Shopping
Country / Region
Hong Kong SAR
Entrant Company
TikTok Canada
Category
Commercials / Marketing - Business-to-Consumer
Country / Region
Canada
Entrant Company
Jim Writes Stuff LTD
Category
Commercials / Marketing - Business-to-Business
Country / Region
United Kingdom
Entrant Company
Player One Trailers
Category
Non-Broadcast - Games / Games Related
Country / Region
United States