2020

NYX Awards - 2020 Gold Winner Winner

Open Range Brand Launch

Entrant Company

Ericson Group Inc

Category

Marketing Effectiveness - Branding Strategy Campaign

Client's Name

Open Range Dog Treats

Country / Region

Canada

Experience Level

Agency

Open Range is Western Canada\'s #1 selling all-natural dog treat. With a desire to expand throughout Canada and into the USA to compete internationally, Open Range identified the need for a re-brand + all new brand strategy in a effort to successfully grow the business into theses highly competitive markets. The overall strategy was a complete ground-up imagining of the brand, all brand elements, retail touch points, consumer material, website, print material - everything. Starting with an all new logo + tagline, the brand was tailored to the core customer with a strict focus on the brand promise of \"Treat your dog well, naturally.\" The Open Range brand strategy campaign marks one of our agencies highest profile success stories, and we continue as the Agency of Record today.

The brand strategy campaign received immediate traction with top international distributors, and the sales growth has been explosive nearly doubling revenue in only 18 months.

Credits

President, Erickson Group Inc
Eric Erickson
2020
Broadcast / Television
NYX Awards 2020 Winner - Midnight Tales THEATRE OF THE MIND
gold
winner

Entrant Company

KTWU

Category

Broadcast / Television - Broadcast / Television / Other

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - Impossible Firsts
gold
winner
Portland State University Foundation

Entrant Company

Blue Chalk Media

Category

Non-Broadcast - Schools / Colleges / Universities

Country / Region

United States

2020
Non-Broadcast
NYX Awards 2020 Winner - Stellaris: Federations - Launch Trailer
gold
winner

Entrant Company

Player One Trailers

Category

Non-Broadcast - Directing (Skill)

Country / Region

United States

2020
Series / Campaign
NYX Awards 2020 Winner - My Story
gold
winner
The Institution of Engineering and Technology

Entrant Company

IET.tv

Category

Series / Campaign - Nonprofit

Country / Region

United Kingdom