United States   |  2020

Dos Equis: "Keep it interesante"

Entrant Company

Luna Lyte

Category

Non-Broadcast

Client's Name

Heineken USA

Sub-Category

Editing (Skill)

Dos Equis recently had dubbed its new tagline "Keep it interesante," and was looking to compliment it with a campaign that could grasp the attention of its fans, as well as integrate their presence as college football's official beer sponsor. Fortunately they found that balance of comedy and wit with a fictional "Head Coach" giving a absurd halftime speech titled "The Comeback." This campaign series brings the head coach out of the locker room and into reality, as we recruited the actor from the television campaign and brought him into the Heineken USA headquarters, giving him free range to energize the workforce, put forth his knowledge of the game, as well as deliver the beer's stats and provide "encouragement." These internal productions were used to maintain business interest in Dos Equis, while delivering motivation through humor to its brand's vendors, distributors and partners. Luna Lyte, the production team who has worked on Dos Equis projects for several years now, teamed up with experiential agency Mirrorball, who found this to be a wonderful opportunity to bring a unique fictional character into the real world, putting the actor in unscripted situations, and formulating the story from his brief comical encounters. We payed homage to the famous ESPN office commercials, uniting the sports entertainment world with the world of one of America's most beloved beers. The rapport built with the actor and our small crew allowed for a seamless day of production, giving a wealth of material to the editor who completed 3 distinctive spots for delivery. Keep it Interesante!


Credits

Editor, Producer / Luna Lyte
Brendan Amoruso
Director, Producer / Mirrorball
Teresa Yorkgitis
Senior Art Director/ Mirrorball
Sasha Zaitsev
Production Artist, Graphics / Mirrorball
Cody Heuer
2020
United States
grand
winner
Lexus

Entrant Company

WAYFARER ENTERTAINMENT

Sub Category

Viral

2020
United States
grand
winner

Entrant Company

FabFitFun

Sub Category

Fashion & Lifestyle

2020
United States
grand
winner
Matson Money

Entrant Company

Matson Money

Sub Category

Cinematography (Skill)

2020
United States
grand
winner
Western Digital

Entrant Company

Jones Digital Media

Sub Category

Business-to-Business