2020

WHY Campaign

Entrant Company

atomic.marketing

Category

Advertising (NEW) - Newspaper AD (Campaign)

Client's Name

Mansions Senior Living

Country / Region

United States

Experience Level

Ad targeted toward adult child caregivers 55+ faced with the challenged of caring for frail elderly in the time of COVID. Many are not seeking the care their family members so desperately need during this time - this ad effectively answers their toughest questions and compassionately and sensitively provides information that encourages further investigation.

Credits

Vice President, Sales and Marketing, Heritage Senior Living
Gretchen Vakiener
atomic.marketing, LLC
Lesa Crowe