2018
Experience Kissimmee Winter Campaign
Entrant Company
VERB Interactive
Category
Marketing Effectiveness - Branding Strategy Campaign
Client's Name
Experience Kissimmee
Country / Region
Canada
Experience Level
We partnered with Brand USA’s Project: Time Off for a targeted winter campaign to spread the word about the importance of taking vacation in Kissimmee, Florida. Our objectives were to strengthen awareness of the brand, destination, and offerings, and drive potential visitors deeper through the path-to-purchase.
Sessions: 137,000
Video Views: 179K
Social Impressions: 3.9M
YouTube Views: 89K
Facebook Live: 14,375 people
Partner Referrals: 8,900
Blog Views: 2.9K
Newsletter Conversion Rate: 93%
Credits
Entrant Company
Blue Chalk Media
Category
Video Production / Digital Creation / Video for Web - Nonprofit
Country / Region
United States
Entrant Company
Red Hat
Category
Video Production / Digital Creation / Video for Web - Documentary
Country / Region
United States
Entrant Company
Colle McVoy
Category
Video Production / Digital Creation / Video for Web - Nature / Wildlife (NEW)
Country / Region
United States
Entrant Company
Passport Resorts, LLC
Category
Integrated Campaign - Integrated Marketing Campaign
Country / Region
United States