Chile   |  2020

9 Lives - Shift your Shape

Entrant Company

DAf

Category

Branded Content

Client's Name

Viña San Pedro

Sub-Category

Branded Content / Other

9 Lives is a popular wine targeted to consumer’s ready to move from every day brands to a more premium category. The brand required a totally new campaign to reflect this premiumness, while strengthen its identity and character while moving the brand into a highly conceptual territory. Branding was enforced through the principal stage, a cylinder with the 9 logos, which floated upon a liquid ground. The set was kept minimal, and the circular stage enabled us to show the character in 360 as they spun around. A golden motion blur effect was added to the spin, used to highlight the fluidity of the concept “Shift your Shape”, while also connecting the golden elements between the characters in a consistent and stylist way.


Credits

Felipe Dacaret
Director
Brian Welsh
DP
Alan Fischer
Executive Producer
Maria Paz Urra
Make up Artist
Juan El Daltonico
Production Designer
Andres Walker
Music Composer
Charis McGowan
Creative Copywriter
Daniel Passos
Digital Strategist
Macarena Norambuena
Art Director
Braulio Natera
Account Director
Felipe Rios
Assistant Director
Alvaro Troncoso
Head of Art
2020
Canada
grand
winner

Entrant Company

Media One Creative Inc.

Sub Category

Nonprofit

2020
Germany
grand
winner
CGTN / China Global Television Network

Entrant Company

Perfect Accident Creative Services GmbH

Sub Category

News

2020
United States
grand
winner
Hypergiant Industries

Entrant Company

Hypergiant Industries

Sub Category

Company Overview

2020
United States
grand
winner
Heineken USA

Entrant Company

Luna Lyte / Mirrorball

Sub Category

Editing (Skill)