Canada   |  2020

ONE YONGE SKY TOWER

Entrant Company

PUREBLINK

Category

Branded Content

Client's Name

PINNACLE INTERNATIONAL

Sub-Category

Motion Graphics

SKY TOWER at Pinnacle One Yonge Video The Sky Tower at Pinnacle One Yonge is part of a remarkable new condominium community in Toronto that boasts retail and office space, as well as a 50,000 sq ft community centre. Pureblink was tasked with creating a 30-second video to announce the arrival of this tower, the brief demanded the video exude a sense of extraordinary luxury and showcased the iconic status of the tower, which will modify the city’s skyline. The Big Idea had to be flexible, as the final design had not been finalized. Renderings of the project had been circulating for years, so rather than take the typical ‘realistic’ real estate marketing approach, we took an abstract route—we wanted to convey a feeling and lifestyle, rather than showcase the product. Our jumping off point was the tower’s monogram and the idea of viewing the community as a Swiss Army Knife: something that opens up and unfolds into more than meets the eye. Our creative process involved an abstraction of the elements of the sites that surround the development—the colours, the textures, the vibe. This deconstruction allowed us to focus on evoking emotions and showcasing the development as the crowning jewel of the city. The 30-second video used motion graphics and a fresh colour palette to tell this unique story. The result is a real estate marketing video that treads completely off the beaten path and has garnered attention for it’s beautiful, unique and effective creative technique.


Credits

VP, Sales & Marketing, Pinnacle International
ANSON KWOK
2020
United States
grand
winner
Matson Money

Entrant Company

Matson Money

Sub Category

Sales Motivation

2020
United States
grand
winner

Entrant Company

Seattle Southside Regional Tourism Authority

Sub Category

Tourism

2020
United States
grand
winner

Entrant Company

Player One Trailers

Sub Category

Games / Games Related

2020
Canada
grand
winner

Entrant Company

Media One Creative Inc.

Sub Category

Nonprofit