Canada   |  2020

World Vision - Child Protection Spot

Entrant Company

Media One Creative Inc.

Category

Commercials / Marketing

Client's Name

World Vision Canada

Sub-Category

Nonprofit

A fully nationally integrated campaign for World Vision’s Raw Hope. Raw Hope is a World Vision initiative that brings awareness and much-needed funds to help children and families who desperately need life-saving assistance because they live in dangerous countries or have fled the violence and are now refugees. Raw hope is working to help vulnerable children and families by providing essentials like food, water, shelter and safe places for children to learn and play. The target audiences are the Global Partners and their differentiator is what motivates them to give. They believe that it is their duty to make the world a better place and truly believe that it is possible. The key messages are to help now, donate now and learn more. The spot, “Child Protection” awakens you to the problem and calls you to action. Media One Creative was able to inspire true action for World Vision Canada and the campaign performed brilliantly - both in awareness, donations and brand sentiment. We see the ‘falling star’ representing a donation transform the young boy from his war-torn country to being empowered to study in school -- all through the magic of VFX, robotic camera movement, and superior creative and artistic direction. World Vision wanted our help to drive the message in an impactful way and to push the envelope technologically and creatively. Pairing masterful direction of our actor and actress talent with sophisticated VFX, a completely custom-built set and our robotic camera setup, we were able to transform a sound stage into a scene in which a child is moved from a war-torn setup, with helmet and weapon to being a student and achieving his dreams. The project blended a variety of directorial, creative and production techniques - all done within our company and in one physical set. Technologically, we were pleased to be able to transform through so many locations and tell the narrative of the creative spot in a way that blended together seamlessly.


Credits

Producer, Media One Creative
Jacqueline De Niverville
Producer, Media One Creative
Leen Tangney
Project Coordinator, Media One Creative
Rakush Sarkari
Director & Director of Photography, Media One Creative
Justin Black
1st AC, Media One Creative
Eric Schweiger
Manager Media Management, World Vision Canada
Sonya Cavalcante
Director, New Products, Channel Innovation & Campaigns, World Vision Canada
Marisa Barber
Production Assistant, Media One Creative
Adam Gamble
Production Designer, Media One Creative
Electa Porado
Key Grip, Media One Creative
Katie Yealland
1st AD, Media One Creative
Akhil Khitani
2020
United States
grand
winner
American Migraine Foundation

Entrant Company

Kindred Content

Sub Category

Nonprofit

2020
Hong Kong S.A.R.
grand
winner

Entrant Company

Great Eagle Holdings Limited

Sub Category

Corporate Profile

2020
United States
grand
winner
Matson Money

Entrant Company

Matson Money

Sub Category

Sales Motivation

2020
United States
grand
winner

Entrant Company

WAYFARER ENTERTAINMENT

Sub Category

Documentary