Canada   |  2020

World Vision - The Butterfly Effect

Entrant Company

Media One Creative Inc.

Category

Branded Content

Client's Name

World Vision Canada

Sub-Category

Nonprofit

World Vision Butterfly Effect was inspired by the idea of the ‘Butterfly Effect’ more commonly used in chaos theory. A small change can make much bigger changes happen; one small incident can have a big impact on the future. ... The term butterfly effect comes from an analogy where a butterfly flaps its wings in Tokyo and a tornado occurs in Tennessee. In our interpretation - it all starts with ‘one-click’ One donation (via a click on the World Vision Canada website) causes a domino-effect that ripples across the world. To create this spot we travelled the world - have a look at the "Making Of" videos to watch the journey


Credits

Director & Editor, Media One Creative
Ken Simpson
Producer & Director of Photography, Media One Creative
Leen Tangney
Grip, Gaffer, AC, Media One Creative
Andrew Vance
Coordinator, World Vision Canada
Gustav Kleingeld
Director, New Products, Channel Innovation, Campaigns, World Vision Canada
Marisa Barber
Campaigns and Media Manager, World Vision Canada
Sonya Cavalcante
2020
United States
grand
winner

Entrant Company

MATTE Projects

Sub Category

Food & Beverage

2020
Canada
grand
winner

Entrant Company

Media One Creative Inc.

Sub Category

Nonprofit

2020
Canada
grand
winner
RICHCRAFT HOMES

Entrant Company

PUREBLINK

Sub Category

Real Estates

2020
United States
grand
winner

Entrant Company

Luna Lyte

Sub Category

Editing (Skill)