2020

NYX Awards - 2020 Grand Winner Winner

Animal Restaurant

Entrant Company

New Code

Category

Social Marketing / Communications - Social Branding Campaign

Client's Name

DH Games

Country / Region

United States

Experience Level

Agency

DH Games and NewCode created a heartwarming integrated marketing campaign for Animal Restaurant’s 1st anniversary, featuring: big YouTube influencer in-game partnerships, a new in-game anniversary event, and a creative viral video.

Animal Restaurant teamed up with Aaron’s Animal, one of the biggest pet-focused accounts on YouTube, to integrate Prince Michael’s image into the game as a secret customer and to engage with users for a limited time. In addition, Aaron’s Animal released a fun video promoting Animal Restaurant at the day of launch and got viral on social media, more than 16 pet social accounts shared the video on their social channels.

The campaign attracted more than 20M impressions and more than 8 million video views, as well as tons of good comments and excitement from the users, helping Animal Restaurant reach another benchmark on their product performance.

2020
Social Marketing / Communications
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winner

Entrant Company

PETA

Category

Social Marketing / Communications - Social Public Service & Activism

Country / Region

United States

2020
Commercials / Marketing
NYX Awards 2020 Winner - It Starts On TikTok
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winner

Entrant Company

TikTok Canada

Category

Commercials / Marketing - Business-to-Consumer

Country / Region

Canada

2020
Website
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Affinity Creative Group

Entrant Company

Affinity Creative Group

Category

Website - Web Agency

Country / Region

United States

2020
Strategic Communications
NYX Awards 2020 Winner - KoçSistem Family Time CSR Project
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Entrant Company

KoçSistem Bilgi ve IletiSim Hizmetleri A.S

Category

Strategic Communications - CSR Program

Country / Region

Turkey