Malaysia   |  2020

SUKMA Sabah 2022

Entrant Company

Ideology Design Studio

Category

Series / Campaign

Client's Name

Ministry of Youth and Sports Sabah

Sub-Category

Sports

SUKMA (Sukan Malaysia, means Malaysian Games in English) is a biennal national multi-sport event. In this commissioned bidding video, we hope to bring out the true sports spirit behind Sabahans. This video is inspired by Sabah being covered with bountiful natural resources, exhibiting notable diversity in ethnicity, culture and language. Hence, we have implemented the transition in-between urban lifestyle with the nature for the visible contrast.


Credits

Videographer & Editor / Arts In Motion
Chong Kern Wei
Creative Director / Ideology
Joanne Chin
Motion Graphic Designer / Ideology
Alex Sum
Motion Graphic Designer / Ideology
Ellyn Vun
Assistant / Kementerian Belia dan Sukan Sabah
UnitGrafik KBSS
2020
Hong Kong S.A.R.
grand
winner

Entrant Company

Great Eagle Holdings Limited

Sub Category

Corporate Profile

2020
Chile
grand
winner
Viña San Pedro

Entrant Company

DAf

Sub Category

Branded Content / Other

2020
United States
grand
winner

Entrant Company

FabFitFun

Sub Category

Editing (Skill)

2020
United States
grand
winner
Matson Money

Entrant Company

Matson Money

Sub Category

Sales Motivation