2020

NYX Awards - 2020 Gold Winner Winner

Big Brothers Big Sisters - Mentors Needed

Entrant Company

ASU PR Lab

Category

Media Relations / Publicity - Televison Placement

Client's Name

Big Brothers Big Sisters of Central Arizona

Country / Region

United States

Experience Level

Lecturer

Big Brothers Big Sisters of Central Arizona, a non-profit organization that makes meaningful, professionally supported matches between adult volunteers (“Bigs”) and children (“Littles”), ages 6 through 18, came to the ASU PR Lab with a challenge. They had a long waiting list for young boys in the Valley wanting a male mentor, but not enough mentors to serve the need. Some children were waiting three years. The PR Lab team decided to draft a pitch to the media with a local story angle of a Big and Little success story despite the pandemic and quarantine. The local Fox 10 station interviewed both the Big and Little and shared the story of needing Bigs to serve as mentors to our children. The day of the broadcast, the website inquiries to serve as a mentor hit 4, then 9 then 16 the following days.

Credits

Professor/ASU PR Lab
Lisa Schmidtke
Student/ASU PR Lab
Emily Holdaway
2020
Design & Print
NYX Awards 2020 Winner - Highway 39 Lager
gold
winner

Entrant Company

Alosta Brewing Co.

Category

Design & Print - Packaging

Country / Region

United States

2020
Design & Print
NYX Awards 2020 Winner - Bohemia Whiskey
gold
winner
Barrel Haus

Entrant Company

C.Carbon Studio

Category

Design & Print - Packaging

Country / Region

Portugal

2020
Non-Broadcast
NYX Awards 2020 Winner - In Search of Humans
gold
winner
Matson Money

Entrant Company

Matson Money

Category

Non-Broadcast - Sales Motivation

Country / Region

United States

2020
Mobile App
NYX Awards 2020 Winner - S⁺ REWARDS by Sino Malls -Turn Shopping into Playtime
gold
winner

Entrant Company

Sino Real Estate Agency Limited

Category

Mobile App - Consumer

Country / Region

Hong Kong SAR