Holiday 2020 Toy Catalog

To design a Holiday Toy Catalog with 3 different cover options for 93 independent children\'s toy store retailers located across the United States.

Each Independent toy store is part of a member-owned cooperative venture that offers catalog and marketing materials. The design challenge begins with how the catalog is printed, as a 4 color with one spot color on the covers.

Each store has a unique catalog cover with a unique logo and URL imprint, but they all share the 38 inside pages.

The spot color area can not touch the four color area.

My job as a designer is to deliver a seamless design experience for each cover, without looking like an

stamp imprint for unique content. Each catalog has original photograhy, design elements, delivering a highly creative, fun whimisal toy catalog.