2021

NYX Awards - 2021 Gold Winner Winner

Dove Summer Edition

Entrant Company

CRX Design

Category

Design & Print - Packaging

Client's Name

Unilever

Country / Region

Brazil

Experience Level

Agency

Packaging and communication for the global launch of Dove’s special summer edition range. The visual identity developed plays with the unique proposal of the range which brings together the brand’s characteristic moisturising properties with the addition of two key ingredients – aloe vera and rose water. The ingredients and cream are the main protagonists, revealed through dynamic brushstrokes which come together in a burst of colour and refreshment, allowing the brand to present a vibrant and engaging appeal fit for the summer season.

Credits

Creative Director
Danilo Helvadjian
Creative Director
Luiz Sanches Junior
Creative Director
Ingrid Lafalce
Creative Director
Cristiano Vinciprova
Graphic Designer
Andres Acosta
Graphic Designer
Marcela Souza
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