2021
Entrant Company
Affinity Creative Group
Category
Integrated Marketing - Integrated Mobile Experience (NEW)
Client's Name
Purple Brands
Country / Region
United States
Experience Level
Agency
Earth Month with a Redwood is a connected campaign spanning physical and digital touchpoints to promote its dedication to sustainable practices and love for the great outdoors. Affinity Creative Group delivered a complete campaign strategy, creating retail and point-of-sale materials, a dedicated Earth Month microsite, and a 30-day social media campaign. By utilizing QR codes across in-store and on-premise materials, as well as paid and organic social media efforts, the campaign’s goal was to drive traffic to the dedicated microsite while educating and incentivizing consumers to enter the Redwood Glamping Experience Sweepstakes.
Entrant Company
Tipping Point Media
Category
Immersive & Mixed Reality - Instructional
Country / Region
United States
Entrant Company
COPE Content Performance Group
Category
Content Marketing & Writing - Content Marketing / Other
Country / Region
Austria
Entrant Company
Infosec
Category
Immersive & Mixed Reality - Use of Interactive (Skill)
Country / Region
United States
Entrant Company
Yamamoto Agency
Category
Commercials / Marketing - Green / Eco-Friendly
Country / Region
United States