NYX AWARDS

United States

Andrea Ferguson

President, AndiSites Inc.

As the founder/President of a digital agency celebrating its 10th anniversary, Andrea deeply familiar with web trends, marketing effectiveness, and what makes an excellent website. For more than 20 years she has worked in corporate communications, experiencing first-hand the transition from print-only assets to online marketing. she has also worked as a successful film/TV actress (as Andrea Powell) so recognize creativity in all its forms. She is fair, open-minded, thorough, encouraging, and unfailingly supportive of the digital marketing community. She would be proud to help recognize and reward excellence that helps further and enhance our industry.

Singapore

Birger Linke

Global Group Creative Director, DMG / Hylink

With two decades in the industry, Birger has worked on both, agency and client side, as a creative and marketeer for Peter Schmidt Group, Springer & Jacoby, Saatchi & Saatchi, JWT, Leo Burnett, BBDO Interone, DMG, set up TBWAVietnam, is partner in two start ups, and currently the Global Group Creative Director at MindChamps - the company leading the revolution in education. Working across disciplines, incl. advertising, digital, and (interior) design, Birger has won more than 120 national and international awards, incl. Gold at Cannes, the first ever D&AD for Vietnam, was named most awarded DM creative in Asia, "hottest" creative in Vietnam, and ranked in the Top 100 of “Hottest Creatives in Asia”. Birger's “TransMariner” campaign for the Republic of Singapore Navy was ranked No.4 in the world (Won Report), his Coke "Olympic Beat" campaign garnered 400 Million views within the first month on air. He created the world's first WeChat ad for BMW, helped make Saatchi & Saatchi Singapore the most awarded direct marketing agency in the world, and TBWAVietnam the most awarded agency in the country. Birger became a member of the advisory council of the University of Economics, Ho Chi Minh City. Birger is a member of D&AD and The Design Society. He was a judge at London International, New York Festival, Adfest, Award, Young Guns, Pinasthika, AdStars, Golden Bell, Vega Digital Awards, Chillies and Creative Circle Awards. In his free time, Birger lectures and speaks across Asia on marketing and advertising, and works on design projects. He holds a Private Pilot License.

Austria

Markus Pargfrieder

CEO, Responsive Spaces

Markus is part of the digital and creative industry for almost 20 years. The majority of those years he spent at Netural, one of the leading digital agencies in Austria. After more than 5 years as Head of Multimedia Lab, Netural and he decided to co-found Responsive Spaces and to take all know-how and experience and focus it towards the edge between analog places and digital worlds. Therefore, exhibitions, tradeshows and events are their natural habitat, as well as any other scenario, where unique space is dedicated to a purpose and a story or message. More often than not, those stories can be propelled through usage of the right dose of technology, preferably in an interactive and immersive way. Being a 18-years veteran in technologically and digitally driven communication in terms of brand and product messages, Markus has a very strong focus on the thing that still matters the most: the story. At Responsive Spaces he feels one of his main obligations, that they only use technology to propel stories to otherwise unreachable heights and never the other way around. Therefore his answer to the question, which categories he is qualified the most for is a little bit different: creative projects that are somehow based upon or feature technology and digital possibilities are the ones, where he would feel to be a great fit as a judge.