Ele.me Brand Video- The omniscient DALAN is here!

The animated brand video “Ele.me - The omniscient DALAN is here!” stars Ele.me’s new brand IP, DALAN. Inspired by Ele.me’s delivery couriers—often referred to as “blue knights” for their iconic blue jackets—DALAN embodies their spirit and energy. To fully showcase the characteristics of DALAN and highlight the core values of Ele.me, the film innovates cross-brand collaborations to bring together more than 30 renowned brands, where DALAN experiences a fantastic and magical journey.
During the journey, DALAN navigates through various scenarios, and interacts creatively with each brand. The encounters with Nowwa Coffee in a jungle and a Keep signpost, as well as an adventure in the Burger King factory, enhance aesthetic appeal and weave an engaging story. Meanwhile, the stingers pay homage to classic advertisements—like the Skittles’ slogan “Taste the Rainbow” and Oreo’s slogan “Twist, Lick, and Dunk”—precisely satisfying young audiences’ preferences for adorable elements, creative punchlines, and pleasant surprises. These features make the film more impressive and worth sharing, strengthening the emotional bond between DALAN and consumers.
Since its release, the brand video has rapidly amassed 220,000,000+ total views, 1,010,000+ total interactions, and 717,000+ total discussions. It not only significantly improves brand exposure and awareness by creating a fresher and more vivid brand image, but also establishes a new brand identity to further solidify Ele.me’s leading position in the market.