2024

NYX Awards - 2024 Grand Winner Winner

Logitech G x Bubba Wallace

Entrant Company

Paper Crowns

Category

Video - Games

Client's Name

Logitech

Country / Region

United States

Experience Level

Agency

Paper Crowns proudly presents an authentic and compelling brand film capturing the essence of success and defeat in the world of professional racing. Collaborating with renowned NASCAR Cup Series driver, William Darrell "Bubba" Wallace Jr., this project delves into the heart of Bubba's journey, blending his drive to win with Logitech G's commitment to technology and constant innovation.

Bubba Wallace, recognized as a prominent American pro-racing driver, competes full-time in the NASCAR Cup Series, steering the No. 23 Toyota Camry for 23XI Racing. Beyond the track, Bubba's passion for SIM-racing has forged a lasting partnership with Logitech G, a pioneering force in the world of simulation gaming.

In the development of this brand film, Logitech G and Bubba Wallace engaged in multiple discovery sessions to uncover the true stories that define the drive to win. The narrative intricately weaves moments of triumph and tribulation, providing viewers with an intimate look into the challenges and victories that shape Bubba's career.

The film is not just a visual journey; it's an embodiment of Bubba's drive, written in his own voice. Through collaboration and deep understanding, Logitech G has captured the spirit of competition, resilience, and passion that drives Bubba Wallace both on and off the track. The project embraces the unique fusion of real-world racing and SIM-racing, showcasing how technology, precision, and sheer determination converge to define the road to victory.

And we at Paper Crowns are proud to put their story out there.

Credits

Logitech / Global Marketing Manager
Jim Hoey
Logitech / Brand Storyteller
Jom Thaipejr
Paper Crowns / CEO
Skyler Johnson
Paper Crowns / Lead Art Director
Lukas Haen
Paper Crowns / Lead Producer
Mattias Lauwereys
Paper Crowns / Director of Photography
Glenn Verdickt
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