2022
Entrant Company
Ashworth Creative
Category
Covid-19 Related - Marketing Campaign
Client's Name
Dutchess County Department of Behavioral & Community Health
Country / Region
United States
Experience Level
Agency
Ashworth Creative was tasked by Dutchess County, NY government to create a radio, digital, and video ad campaign to geo-target specific audiences who remain unvaccinated. We have used original creative and testimonial videos to catch audiences’ attention on social media. Our submission includes two testimonials of community members who explain why they have been vaccinated and/or boosted, one a young woman and the other a representative of veterans in the community. The third is a music-driven video aimed at vaccine-hesitant younger audiences to appear on platforms such as Twitch and TikTok. For that, we recruited a world-ranked beatboxer and his team to do something completely different.
Credits
Entrant Company
AndiSites Inc.
Category
Website - Website / Other
Country / Region
United States
Entrant Company
University of Texas at Arlington
Category
Student Submission - Student / Other___
Country / Region
United States
Entrant Company
The Biondo Group
Category
Design - Packaging
Country / Region
United States
Entrant Company
Moburst
Category
Branded Content - 2D Animation
Country / Region
United States