2022
Entrant Company
Reingold
Category
Marketing Effectiveness - Marketing Effectiveness / Other
Client's Name
Country / Region
United States
Experience Level
Agency
It cost 10 cents every time someone responded to the census online. It cost $55 every time a census taker knocked on someone’s door. Because the 2020 Census was the first to allow people to respond online, we pushed online messaging that emphasized both consumer convenience and the enormous cost savings of self-response. Despite one of the most challenging decennial environments in history – amid the COVID-19 pandemic – this data-driven approach helped the 2020 Census surpass its self- response goal of 66.6% and exceed the final self-response rate in 2010.
Entrant Company
Studio Fets LLC
Category
Video/ Film / Web Based Productions - Motion Graphics
Country / Region
United States
Entrant Company
Li Jiuzhou Studio
Category
Design - Packaging
Country / Region
China
Entrant Company
AMT
Category
Design - Magazine Cover
Country / Region
United States
Entrant Company
Brighter Click
Category
Content Marketing Strategy - Paid Advertising Content (NEW)
Country / Region
United States