BAHCO Africa's New Visual Identity

BAHCO is Europe’s leading brand of professional hand tools. The company has a distinguished history spanning 165+ years and is known for its high manufacturing quality, design, innovation and comprehensive catalogue (over 24,000 products). It is part of SNA Europe, the premier pan-European manufacturer of hand tools, owned by the North American company Snap-on Incorporated.

In 2021, the company wanted to reach and connect with end-consumer and dealers in its main markets in Africa: Nigeria, Uganda, Kenia. Thus was born the idea of creating an appealing visual identity for BAHCO Africa, within the context of the very popular BAHCO Heroes campaign.