2022
Entrant Company
Increasily
Category
Social Media - Instagram Page
Client's Name
Bailey Bar
Country / Region
Ireland
Experience Level
Agency
The Bailey on Duke Street is a Dublin institution. Great for lunch and dinner but even better for sitting outside, sipping a cocktail, whiskey or prosecco and watching busy Dublin scurry by.
Their Instagram page had been growing very slowly in the last two years due to the pandemic and because of visually-good but not very engaging content.
At Increasily we created a simple yet effective 5-day a week content strategy based on three pillars: places (the venue and Dublin, the city), people, and food and drinks.
The content is a mix of corporate and user-generated photos and videos.
Since we implemented the strategy in September 2021, the number of followers has grown by 124% and it's now growing at an average of 5-6% or +200 followers a month.
Reach has increased 124% and impressions 135% in the first three months of 2022 compared to the previous three months.
Credits
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Tech Neon Sdn Bhd
Category
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Country / Region
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Category
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Country / Region
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Entrant Company
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Category
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Country / Region
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Entrant Company
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Category
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Country / Region
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