2022
Entrant Company
AdColony
Category
Advertising - Online AD (Single)
Client's Name
DentsuX and McCormick & Company’s French’s
Country / Region
United States
Experience Level
Internal
McCormick was looking to increase awareness for French’s Classic Yellow Mustard during the 2021 summer season. Teaming up with AdColony and DentsuX, they developed an innovative campaign that would capture the fun, carefree feeling of summer through an interactive game component. McCormick worked with creative agency, Fitzco, to create an upbeat video to show the versatility of French’s Mustard. McCormick leveraged AdColony’s Instant Play HD Video technology to give smartphone users a high-quality viewing experience. Implementing an interactive Dynamic End Card gave users an extra opportunity to engage. The French’s mustard campaign surpassed multiple benchmarks to deliver appetizing results!
Entrant Company
Anchor Agency Pte Ltd
Category
Video/ Film / Web Based Productions - 2D Animation (NEW)
Country / Region
Singapore
Entrant Company
The Brand Leader
Category
Advertising - AD (Single)
Country / Region
United States
Entrant Company
Family AG
Category
Commercial & Marketing - E-Commerce
Country / Region
Switzerland
Entrant Company
Gravity Global
Category
Integrated Marketing - Social Media
Country / Region
United Kingdom