Keeping Momentum Leads To Success

Lochmandy Motors has been a proud part of their Indiana community since 1954. Our client’s success came to a stand-still as the spread of COVID-19 created a global pandemic. While others reeled back their digital presence, Lochmandy Motors pushed forward. Our goal was to decrease burnout and increase the dealership's lead-gen. Through email marketing, social promotions, and onsite awareness, we developed a digital marketing campaign that was short, sweet, and straight to the point. We discovered that the dealership’s clientele often preferred having a phone call over text-based communication. Thus, we wanted to promote a “click-to-call” whenever possible. Our campaign generated these extraordinary results: 50 Campaign Leads Generated, $8,000+ Gross Profit, 7% Click-Through Rate, and 18 Vehicles Sold From Campaign Assistance. As the automotive industry came to a screeching halt, C-4 Analytics never slowed down. In fact, we did the exact opposite. Keeping momentum was imperative for not only our client, but for the marketing world in general.