2020
Entrant Company
C-4 Analytics
Category
Integrated Marketing - Cause Marketing
Client's Name
Roadshow BMW
Country / Region
United States
Experience Level
Agency
Our campaign promoted our clients' charitable work while also increasing traffic to their showroom. The campaign reached audiences through multiple media channels using test-drives as an incentive. For every test-drive scheduled, Roadshow BMW would donate $25 to that month's selected charity. Roadshow BMW raised over $72,000 in 2019 for 12 different organizations and charities. This year they have raised an additional $12,000 for January and February alone. Combining creative consistency with the use of multiple channels had a tremendous impact on Roadshow
BMW’s charitable donations.
Credits
Entrant Company
AMT - Association for Manufacturing Technology
Category
Web Based Production - Editing (Skill)
Country / Region
United States
Entrant Company
AMT - Association for Manufacturing Technology
Category
Broadcast / Television - Manufacturing
Country / Region
United States
Entrant Company
Player One Trailers
Category
Non-Broadcast - Cinematography (Skill)
Country / Region
United States
Entrant Company
West Metro Fire Rescue
Category
Social Video - Government
Country / Region
United States