2021

NYX Awards - 2021 Silver Winner Winner

Don't Shortchange Education

Entrant Company

Arrow Communications Group

Category

Advertising - AD (Single)

Client's Name

Ontario Secondary School teachers' Federation

Country / Region

Canada

Experience Level

Agency

The Ontario government has signalled that it will cut spending in education by $1 billion. This will have a very significant impact on the quality of education in Ontario. Through this campaign we are drawing attention that shortchanging education will have a detrimental impact on the economy. Using two different independent studies as proof points, one from the Centre for Policy Alternatives showed how the Ontario government spent less than it claimed and a second from the Conference Board of Canada that showed for every dollar invested in education spending produced $1.30 in economic activity as well as lowering costs for social services, health and justice administration. These reinforced the core message that shortchanging education at a time when Ontario is coming out of a pandemic and competing for business will hurt Ontario\\\\\\\'s competitive advantage which is rooted in a highly educated workforce. If education is shortchanged then it will shortchange Ontario\\\\\\\'s future.

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Entrant Company

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Category

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Yuan Ze University

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Category

Branded Content - Branding

Country / Region

Taiwan

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Category

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