Nassau Paradise Island Newsletter

For Nassau Paradise Island, keeping email strategy tied to content strategy ensures that our interactions are familiar, but always adding new information. Our ability to share amazing content and personalize based on subscriber interests were key factors in bringing our email strategy to the next level.



Results:

Sessions: 18,875 (55% increase YoY)

Users: 15,549 (66.9% increase YoY)

Average Session Duration: 1 minute and 42 second (17.8% increase YoY)

Bounce Rate: 36.81% (35.5% decrease YoY)