2018
USPS Licensing Style Guide
Entrant Company
Clever Creative
Category
Integrated Campaign - Promotional / Branding
Client's Name
United States Postal Service
Country / Region
United States
Experience Level
The United States Postal Service (USPS) is a truly historic brand that has connected people across our beloved nation for over 240 years. Clever took the reigns of the famous Pony Express and designed a licensing style guide to honor the Post Office’s rich history, capturing its spirit in a way that weaves the art of storytelling with modern design. Each sub-brand of the USPS was supported with design elements that were curated to capture the human connection we all have with the brand.
Entrant Company
Microsoft
Category
Video Production / Digital Creation / Video for Web (Series / Campaign) - Technology
Country / Region
United States
Entrant Company
Microsoft
Category
Video Production / Digital Creation / Video for Web - Special Effects/Animation
Country / Region
United States
Entrant Company
Perfect Accident Creative Services GmbH
Category
Video Production / Digital Creation / Video for Web - Self-Promotion (NEW)
Country / Region
Germany
Entrant Company
Perfect Accident Creative Services GmbH
Category
Television (Commercials / Broadcast / Outdoor) - Best Original Music
Country / Region
Germany