2022
Entrant Company
Parsons' Core Creative Agency
Category
Social Media - Social Ad Campaign
Client's Name
Country / Region
United States
Experience Level
Internal
Our goal was to develop a campaign that would create interest in wastewater treatment careers. In talking to the water leadership, we recognized an opportunity to develop ads that would resonate with employees in all stages of their career, including early career professionals. For this project, the art came before the copywriting, as we began looking at images of wastewater clarifying tanks. Through our exploration, we realized an aerial view of the tanks could resemble clocks and that served as inspiration for the theme of the campaign. We then conducted ideation sessions and identified several additional visual interpretations that we could potentially use, including a compass, speedometer, clockface, pendulum, magnifying glass, pie chart, straw, gauge, and sundial.
Entrant Company
University of Texas at Arlington
Category
Design - Illustration / Infographic
Country / Region
United States
Entrant Company
Dragon Horse Agency
Category
Advertising - Postcard (NEW)
Country / Region
United States
Entrant Company
The Vilcek Foundation
Category
Youtube / Vimeo Videos - Editing
Country / Region
United States
Entrant Company
Brighter Click
Category
Social Media - Social Ad Campaign
Country / Region
United States