AMT Membership Brochure

The Association For Manufacturing Technology is committed to advancing the manufacturing technology industry by facilitating the adoption of transformative technologies; fostering community and partnerships; producing events that create new business opportunities; supporting global business growth; and enhancing industry knowledge about technology, legislation, and workforce development.

In 2021, we set lofty membership growth and engagement goals which included growing membership to 1,000 member companies and growing member engagement to 100 percent by 2025.

In March of 2021, we launched a new brand and redesigned website, with the intention to build community in targeted membership groups, as well as extend our reach to a larger community. As a companion to the website and to help achieve improve membership experience and recruitment, AMT also created an information-packed membership brochure that highlights all of AMT's products, programs, and service. The brochure serves as a printed piece that can be handed out at industry events, provided to the AMT Sales Team, or sent via mail to prospective members and existing AMT members during member renewals.

This is a 24-page booklet the size of a standard folder that highlights the same sub-brand categories that organize the AMT website and serve as the core areas our brand focuses on and areas in which AMT supports our membership. These areas are:

Technology

Intelligence

Smartforce

Advocacy

International

Community

The brochure takes the reader through the highlights of what our association offers to the manufacturing technology community and provides key callout information including stats, testimonial quotes, and other information that may be of interest. The folder design of the brochure serves to include relevant inserts that can be customized for the audience, particularly in membership categories where we are seeing high growth and want to focus our efforts, e.g. in the area of emerging technologies.

Since the creation of the membership brochure AMT saw our most successful membership renewal season ever. We gained 36 new members in 2021 and so far in 2022 we have gained 45 new members.