2023
Entrant Company
CG Life
Category
Advertising - Trade Show / Exhibit
Client's Name
Illumina
Country / Region
United States
Experience Level
Agency
Mark a difference. Make your mark.
Illumina, a market leader in developing and empowering genomics research, wanted to create an awareness campaign to communicate the value of genomics across the cancer testing continuum. The primary audience are Pathologist, and the campaign acknowledges their ambition to break new ground and find new techniques in cancer diagnostics. Besides the overarching message, three other testing verticals was part of the focus, Comprehensive Genomic Profiling, Germline testing, and Methylation profiling. The campaign launched at the AMP conference part of a high impact booth exhibit.
https://cglifeawards.com/illumina-make-your-mark
Credits
Entrant Company
LinLin
Category
Advertising - Poster (Single)
Country / Region
China
Entrant Company
Player One Trailers
Category
Commercial & Marketing - Sound / Sound Design
Country / Region
United States
Entrant Company
Ragdoll Entertainment AS
Category
Commercial & Marketing - Directing
Country / Region
Norway
Entrant Company
Gravity Global
Category
Strategic Campaign - Communication Program
Country / Region
United Kingdom