2020

NYX Awards - 2020 Grand Winner Winner

The Making of 1800 Seconds Vol. 2

Entrant Company

MATTE Projects

Category

Branded Content - Food & Beverage

Client's Name

1800 Tequila

Country / Region

United States

Experience Level

Agency

1800 Tequila teamed up with Future to curate an original album with seven rising artists, executive produced by Papamitrou. Intersecting their stories and inspiration, MATTE directed and produced a 10-minute stylized documentary to highlight the collaborative spirit of the album, with behind-the-scenes footage of the recording process at Jungle City Studios in New York. Our storytelling blends Future and the artists finding their voice and making every second count.

'1800 Seconds Vol. 2' is the second project in the 1800 Seconds series, which was designed to “seek out new sounds in hip-hop and support up-and-coming talent to release new music on a national scale.” The 1800 Tequila-branded content released in conjunction with the album illuminates the narrative of how the artists were able to create a cohesive project that showcased their individual styles.

Credits

Director / MATTE
Danny Yirgou
Executive Producer / MATTE
Brett Kincaid
Producer / MATTE
River Myers
Art Director / MATTE
Patrick Dierker
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Entrant Company

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Category

Advertising - AD (Single)

Country / Region

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Category

Non-Broadcast - Writing / Script (Skill)

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Entrant Company

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Category

Design & Print - Annual Report

Country / Region

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