2020
Entrant Company
IET.tv
Category
Series / Campaign - Nonprofit
Client's Name
The Institution of Engineering and Technology
Country / Region
United Kingdom
Experience Level
Agency
This campaign follows the inspiring stories of the six IET YWE 2019 finalists. These prestigious awards honour the very best early career female engineers working in the UK today.
The YWE award was originally sponsored by the Caroline Haslett Memorial Trust, which provided scholarships and other educational opportunities for women seeking or already pursuing careers in electronic, electrical or mechanical engineering.
Dame Caroline Haslett (1895-1957) was the first Secretary of the Women’s Engineering Society (WES) out of which grew the Electrical Association for Women (EAW) and Dame Caroline was appointed its Director and Secretary. Through the Association she encouraged the use of power in the home believing that electricity was the real emancipator of women.
The Trust was formed in 1945 to commemorate the 21st anniversary of EAW and after Dame Caroline’s death it became a memorial to her. The Trust funds are now exhausted, but the IET continues to support the Young Woman of the Year Award.
Credits
Entrant Company
Skylux Media
Category
Branded Content - Financial Services
Country / Region
United States
Entrant Company
Player One Trailers
Category
Non-Broadcast - Cinematography (Skill)
Country / Region
United States
Entrant Company
Cairo Ad School Egypt and Miami Ad School San Francisco
Category
Mobile App - Mobile App / Other
Country / Region
United States
Entrant Company
NDM Hospitality
Category
Series / Campaign - Hotel / Lodging
Country / Region
United States