2021
Entrant Company
Origami Research & Development
Category
Series / Campaign - Entertainment
Client's Name
WinStar World Casino & Resort
Country / Region
United States
Experience Level
Agency
A 12 spot brand awareness campaign in the Dallas Fort Worth (DFW) DMA and surrounding outer target markets. This awareness campaign was used to reinforce WinStar as a safe, premier gaming resort destination within proximity to DFW residents.
Origami director Quinn Brown worked with LDWW and WinStar to responsibly shoot and communicate what a visit to the resort can do for the mindset. Origami then worked with LDWW to concept 12 feature vignettes that focused on people breaking up mundane day to day activities, watching TV at home, working, etc., by quickly finding themselves at WinStar. This feeling of being transported to an energetic, active, fun environment also reinforced the proximity of the casino to the target markets, also giving it legs to continue in a post COVID-19 world.
Through expert editing, Origami editor Dillon White took everyday actions like clicking a mouse at work to transform the subject’s surroundings to pressing the button of an electronic game at WinStar. Each video was concepted to allow for creative versatility and longevity by splitting up the edit to accommodate for various points of view and property updates.
Credits
Entrant Company
Fiverr
Category
Mobile App - E-Commerce
Country / Region
United States
Entrant Company
Avid Creative
Category
Publications - Publication / Other
Country / Region
Canada
Entrant Company
SASSO Agency
Category
Social Video - Food & Beverage / Restaurant
Country / Region
United States
Entrant Company
PeopleReady
Category
Mobile App - Business
Country / Region
United States