2022
Entrant Company
Mit dizajn studio
Category
Broadcast and Television - Directing
Client's Name
HEP - Croatian National Energy Company
Country / Region
Croatia (Hrvatska)
Experience Level
Agency
Croatian National Energy Company is one of the biggest sponsors in sports in Croatia. And not just big sports that made Croatia famous around the globe. Many incredible athletes in small-profit sports wouldn't have the chance to compete in high-level competitions if it wasn't for those sponsorships. Sport in Croatia is not just a game, it's a matter of national identity and pride. Our goal was to create a TV ad that would visually elevate these athletes' performances to an art-form-like experience such as admiring a beautiful baroque painting. We built custom light rigs capable of moving light in split seconds to freeze athletes during high-speed filming of their explosive and powerful movements and have a dramatic light change during those moments. The finished ad is dramatic and engaging just like the thing that moves everyone in Croatia: the excellence and effort of athletes regardless of the sport they're in.
Credits
Entrant Company
Proscalar, LLC
Category
Commercial & Marketing - Visual Effects
Country / Region
United States
Entrant Company
Arina Digital
Category
Marketing / Advertising Campaigns - Product Launch
Country / Region
Turkey
Entrant Company
Groove Jones
Category
Mobile App - Nonprofit/Religious
Country / Region
United States
Entrant Company
The Vilcek Foundation
Category
Youtube / Vimeo Videos - Directing
Country / Region
United States