2023

NYX Awards - 2023 Silver Winner Winner

Building Toy

Entrant Company

Building Toy

Category

Immersive & Mixed Reality - Immersive & Mixed Reality / Other__

Client's Name

Country / Region

United States

Experience Level

Agency

Building Toy (magicube) is an adaptive spatial system for cultivating motor skills and intellectual intelligence in Virtual Reality (VR). It presents a dynamic, interactive playground where users can construct and modify dynamic structures, promoting active learning. The space, animated and reactive, serves as both a learning environment and a challenger, provoking varied psychological states. Grounded in extensive research on human cognition, it effectively immerses users in a focused learning zone, offering pivotal insights for learning and therapeutic processes. Deployed with HTC Vive, it blends advanced technology and cognitive understanding, redefining adaptive learning and interaction within virtual narratives. This project stands at the convergence of immersive, narrative, and interactive dimensions, marking a new epoch in storytelling and interactive learning, striving to revolutionize user experiences within the adaptive learning landscapes. The VR demo exhibition was showcased at TheaterLab in New York City.

Credits

Design Lead/Creative Direction
Meichun Cai
2023
Social Media
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Entrant Company

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Category

Social Media - Social Engagement

Country / Region

United States

2023
Website
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Infernozilla

Entrant Company

Infernozilla

Category

Website - Games / Games Related

Country / Region

United States

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Design
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Imara Counseling Services

Entrant Company

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Category

Design - Corporate Identity

Country / Region

United States

2023
Strategic Campaign
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Entrant Company

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Category

Strategic Campaign - Special Event

Country / Region

United States