2020
Entrant Company
C-4 Analytics
Category
Advertising (NEW) - Advertising Campaign
Client's Name
Roadshow BMW
Country / Region
United States
Experience Level
Agency
Our campaign promoted our clients' charitable work while also increasing traffic to their showroom. The campaign reached audiences through multiple media channels using test-drives as an incentive. For every test-drive scheduled, Roadshow BMW would donate $25 to that month's selected charity. Roadshow BMW raised over $72,000 in 2019 for 12 different organizations and charities. This year they have raised an additional $12,000 for January and February alone. Combining creative consistency with the use of multiple channels had a tremendous impact on Roadshow
BMW’s charitable donations.
Credits
Entrant Company
Matson Money
Category
Non-Broadcast - Sales Motivation
Country / Region
United States
Entrant Company
EBRD
Category
Non-Broadcast - Cinematography (Skill)
Country / Region
United Kingdom
Entrant Company
Red Cabin Productions and Vidiotism/Lillasyster/Studio Konkret
Category
Non-Broadcast - Writing / Script (Skill)
Country / Region
Sweden
Entrant Company
ETTMA
Category
Website - Consulting
Country / Region
United States