My Pool is My Escape

Anthony & Sylvan Pools was looking to increase awareness of their virtual consultations and increase leads through their digital platforms. During the peak months of the COVID-19 pandemic, it was important to let their audience know that their team had put in procedures to ensure that customers could begin their pool design planning or renovation remotely, ensuring their safety. Consumers would also be incentivized to book their consultations with the opportunity to save $1,000 or more on their pool build or renovation.

BURKE conceived a campaign titled MY POOL IS MY ESCAPE, centered around Anthony & Sylvan’s elegant backyards playing the role of a luxury vacation in times of stress. The goal was to express that even with spring and summer vacation plans on hold, you can still get the stress-free getaway you deserve with the help of Anthony & Sylvan Pools and their COVID-19 safety procedures, including their virtual design consultations. BURKE created a series of eblasts, social media content, PPC ads and pre-roll video assets to generate awareness of the client’s remote accommodations as well as their ongoing promotion to save significantly on a pool build or renovation during the campaign.

The results included a 45% decrease in cost per lead, a 160.7% increase in PCC ad leads, and a 281.3% increase in social media leads.