2021
Entrant Company
Miami Ad School Hamburg
Category
Advertising - Advertising / Other
Client's Name
HTC Vive
Country / Region
India
Experience Level
Student
Virtual reality has not been used to its full potential as an empathy machine. So far, it has mostly dominated the consumer market. We wanted to expand its horizons in the B2B market. Hence, we came up with the idea of making a sensitivity training application for corporates, schools, hospitals, warehouses, etc. Sensitivity training exists as a video in most workplaces. It never makes an impact because it lacks connection. Afinity is a virtual reality application that is used as a sensitivity training tool for workspaces and schools. We make sensitivity training an immersive experience for the employees and students by making them see things from the perspective of a disabled person. Afinity makes them experience the challenges that disabled people face in their day to day lives especially at work. Afinity aims to make people compassionate and empathize with persons with disabilities.
Credits
Entrant Company
LINK Strategic Partners
Category
Web Based Production - Schools / Colleges / Universities
Country / Region
United States
Entrant Company
Wizard Films/Yuan Ze University
Category
Branded Content - Animation
Country / Region
Taiwan
Entrant Company
BlueKai Media
Category
Design & Print - Postcard
Country / Region
United States
Entrant Company
Parnaso
Category
Advertising - AD (Single)
Country / Region
Spain