Hilton Head Island—RBC Heritage

2018 marked the 50th anniversary of the annual RBC Heritage, Presented by Boeing. To celebrate this milestone, VERB and Hilton Head Island collaborated on a campaign to promote the event.

The primary goal of our campaign was to increase awareness and interest in the RBC Heritage tournament as a tourist attraction:

Referrals to Campaign: 16K
Partner Referrals: 3.5K
Instagram Impressions: 107,845
Instagram Engagements: 16,582
Twitter Impressions: 522% increase
Twitter Engagements: 486% increase