2018
Hilton Head Island—RBC Heritage
Entrant Company
VERB Interactive
Category
Marketing Effectiveness / Branding Strategy Campaign
Client's Name
Hilton Head Island
Country / Region
Canada
Experience Level
Gallery
About The Entry
2018 marked the 50th anniversary of the annual RBC Heritage, Presented by Boeing. To celebrate this milestone, VERB and Hilton Head Island collaborated on a campaign to promote the event.
The primary goal of our campaign was to increase awareness and interest in the RBC Heritage tournament as a tourist attraction:
Referrals to Campaign: 16K
Partner Referrals: 3.5K
Instagram Impressions: 107,845
Instagram Engagements: 16,582
Twitter Impressions: 522% increase
Twitter Engagements: 486% increase
Credits
Entrant Company
Home
Category
Video Production / Digital Creation / Video for Web (Series / Campaign) / Medical
Country / Region
United Kingdom
Entrant Company
Multipleoutlet Productions
Category
Video Production / Digital Creation / Video for Web / Nonprofit
Country / Region
United States
Entrant Company
Clever Creative
Category
Integrated Campaign / Company Branding
Country / Region
United States
Entrant Company
Moving Bits
Category
Digital - Website / Real Estate
Country / Region
Singapore