2018
Hilton Head Island—RBC Heritage
Entrant Company
VERB Interactive
Category
Marketing Effectiveness / Branding Strategy Campaign
Client's Name
Hilton Head Island
Country / Region
Canada
Experience Level
2018 marked the 50th anniversary of the annual RBC Heritage, Presented by Boeing. To celebrate this milestone, VERB and Hilton Head Island collaborated on a campaign to promote the event.
The primary goal of our campaign was to increase awareness and interest in the RBC Heritage tournament as a tourist attraction:
Referrals to Campaign: 16K
Partner Referrals: 3.5K
Instagram Impressions: 107,845
Instagram Engagements: 16,582
Twitter Impressions: 522% increase
Twitter Engagements: 486% increase
Credits
Entrant Company
VERB Interactive
Category
Digital - Website / E-Commerce
Country / Region
Canada
Entrant Company
Clever Creative
Category
Integrated Campaign / Company Branding
Country / Region
United States
Entrant Company
Rocky Mountain University of Health Professions
Category
Video Production / Digital Creation / Video for Web / Educational Institution
Country / Region
United States
Entrant Company
Big Idea Advertising
Category
Newsletter / Educational Institution
Country / Region
United States