2021

NYX Awards - 2021 Grand Winner Winner: Norvell Jefferson

Purpose, Values, Branding, Storytelling & Design

Entrant Company

Norvell Jefferson

Category

Integrated Marketing / Company Branding

Client's Name

argenx

Country / Region

United States

Experience Level

Agency

CHALLENGE
argenx accelerated from a science driven start-up, through scale-up, to a post IPO Biotech organization. A company that is transforming quickly needs a North Star to safely plot is journey in uncharted territory. A compass shaped by its purpose and values and an inspiring brand story.
The argenx communications team needed a new website design that could showcase this story.
INSIGHTS
A website is as powerful as the story that comes alive across all pages. To reveal the authentic argenx story we took a deep dive into the organization with stakeholder interviews and workshops.
We explored the purpose of the organization, captured the values that anchor the culture and established the visual identity – a complete brand exercise.
By bringing the true insights and needs to light we uncovered the way forward,
IMAGINATION AROUND YOUR NEEDS
Our design team created the web design, in line with the brand guidelines that we defined. We visualized the values and introduced them within the organization.
We interviewed external partners to capture the argenx commitment to collaboration. Patients profile videos were produced as well as employee testimonials. No better way than having your story told by inspired stakeholders.
Animated graphics added an extra dimension on the webpages.
Icing on the cake: the ‘We See You, We Hear You, We Are Here With You’ campaign that we featured on the Home Page and selected landing pages, underscoring the commitment ‘Together We Discover’
What started as the request for a new website, turned out to become an exercise to create the new springboard for the organization – to accelerate its journey bringing real solutions to patients in need.

2021
Broadcast / Television
NYX Awards 2021 Winner - A Tiny Audience, A Tiny Audience, LLC
grand
winner
Maurice Keizer

Entrant Company

A Tiny Audience, LLC

Category

Broadcast / Television / Music

Country / Region

United States

2021
Advertising
NYX Awards 2021 Winner - Commercial Break , Four4Fun
grand
winner

Entrant Company

Four4Fun

Category

Advertising / Advertising / Other

Country / Region

United States

2021
Website
NYX Awards 2021 Winner - Kit Check Website, WebMechanix
grand
winner
Kit Check

Entrant Company

WebMechanix

Category

Website / Health

Country / Region

United States

2021
Audio & Podcasts
NYX Awards 2021 Winner - Moms Don't Have Time to Read Books, Moms Don't Have Time to...
grand
winner

Entrant Company

Moms Don't Have Time to...

Category

Audio & Podcasts / Entertainment

Country / Region

United States