Purpose, Values, Branding, Storytelling & Design

CHALLENGE
argenx accelerated from a science driven start-up, through scale-up, to a post IPO Biotech organization. A company that is transforming quickly needs a North Star to safely plot is journey in uncharted territory. A compass shaped by its purpose and values and an inspiring brand story.
The argenx communications team needed a new website design that could showcase this story.
INSIGHTS
A website is as powerful as the story that comes alive across all pages. To reveal the authentic argenx story we took a deep dive into the organization with stakeholder interviews and workshops.
We explored the purpose of the organization, captured the values that anchor the culture and established the visual identity – a complete brand exercise.
By bringing the true insights and needs to light we uncovered the way forward,
IMAGINATION AROUND YOUR NEEDS
Our design team created the web design, in line with the brand guidelines that we defined. We visualized the values and introduced them within the organization.
We interviewed external partners to capture the argenx commitment to collaboration. Patients profile videos were produced as well as employee testimonials. No better way than having your story told by inspired stakeholders.
Animated graphics added an extra dimension on the webpages.
Icing on the cake: the ‘We See You, We Hear You, We Are Here With You’ campaign that we featured on the Home Page and selected landing pages, underscoring the commitment ‘Together We Discover’
What started as the request for a new website, turned out to become an exercise to create the new springboard for the organization – to accelerate its journey bringing real solutions to patients in need.