2021
Entrant Company
Family AG
Category
Strategic Communications - Video Campaign
Client's Name
watson
Country / Region
Switzerland
Experience Level
Agency
Who is Watson?
watson is the third largest advertising-financed news portal in the country. watson is ironically funny, clever and never marginalizing. Anyone who is informed and has an attitude reads watson. News without blah blah.
Brief:
In order to release the brand Watson in French-speaking Switzerland and to strengthen its image in German-speaking part of Switzerland, Watson intended to launch a bilingual image campaign in both French and German. The claim « News without blah blah » (News ohne bla bla.) is complemented by the message «Read beyond the lines» (Haltung zeigen. Watson lesen.) and thus focuses on Watson\\\'s journalistic work.
Solution:
The print and digital assets focus on four young people, photographed in an intimate moment. They confidently ask you to show your attitude.
The TV spots respond to the social dilemma in Switzerland. In the spots we break with common prejudices and call on the community to read beyond the lines. The pink line under the eye acts as a strong symbol for the movement.
Result:
The campaign message sums it all up: Watson gives everyone the opportunity to inform oneself. To be courageous and take position instead of misjudging.
Credits
Entrant Company
Cloudmellow
Category
Website - Home Page / Landing Page
Country / Region
United States
Entrant Company
SASSO Agency
Category
Branded Content - Budget Under $100,000
Country / Region
United States
Entrant Company
Tarrant County College
Category
Publications - Magazine
Country / Region
United States
Entrant Company
Moms Don't Have Time to...
Category
Audio & Podcasts - Lifestyle
Country / Region
United States