2021
Entrant Company
Morris Animal Foundation
Category
Content Marketing & Writing - Content Marketing / Other
Client's Name
Country / Region
United States
Experience Level
Internal
Morris Animal Foundation’s National Dog Day email campaign is an annual campaign held during the month of August, where all donations support studies to improve canine health. In 2020, the digital strategies used raised a total of over $12,000, contributing to the achievement of our overall fundraising goal. The design concept was to integrate illustrated elements with images of dogs to create a cohesive collection that reflects the celebration of their lives. Because some of the messaging covers serious topics like canine cancer, so we wanted to contrast that with bright colors, celebratory imagery, and reasons to support this important cause. All of these efforts ultimately led to the campaign’s success.
Credits
Entrant Company
Parnaso
Category
Pro Bono - Pro Bono
Country / Region
Spain
Entrant Company
MobileIron / Ivanti
Category
Marketing Effectiveness - Marketing Effectiveness / Other
Country / Region
United States
Entrant Company
Flora Gordon Design + Imagery
Category
Design & Print - Business Card
Country / Region
Canada
Entrant Company
Venminder using Ceros
Category
Design & Print - Holiday Card
Country / Region
United States