Morris Animal Foundation Colorado Gives Day

As a Denver-based nonprofit organization, Morris Animal Foundation sends out appeals for Colorado Gives Day, an annual statewide movement to celebrate and increase philanthropy in Colorado through online giving. In 2020, our Colorado Gives Day email had an open rate of 18.27% and a click-through rate of 1.32%. We used this opportunity to appeal to our Colorado donors by sending this email featuring a dog in snowy scenery and a creative icon of the mountains. We’re proud to be based in Denver and appreciate our local donors who support us.